ABOUT
Hi there, my name is Ammi!
I am a textile designer living in Espoo, Finland. Originally I'm from a countryside town called Lammi, which is nowadays a part of the city of Hämeenlinna. My workdays with designs typically include a cup of coffee and garden dreams as I draw floral-inspired patterns. Since I work from home, I have a furry assistant, my dog Piko usually sleeping by my desk.
"When the products fit the wanted mood and bring joy to their users, that's when they gain meaning."
I knew I wanted to work in a creative field already as a kid. The dream came true in 2014 when I graduated from Aalto University, School of Art and Design, and got my Master's Degree in Textile Art and Design. Altogether at that point, I had studied textiles for more than ten years, starting from a vocational school when I was 15 years old. The design studies helped focus on my strengths, and I discovered the passion for collection, concept, and product design especially involving patterns and illustrations.
If I had to pick out just one favorite type of pattern, I would choose florals – but I prefer to think of collections as entities. For example, floral designs pair up well with abstract and detailed surface-like designs. My designs often combine inspirations from the city environment, like architectural details, and from the countryside and nature.
For me, the timeless and enduring design does not mean only solid-colored items or classic stripes and checks. I think it is important to reflect your persona and create the mood that makes you feel good at home or in your clothing style. When the products fit the wanted mood and bring joy to their users, that's when they gain meaning.
The textile industry has a strong season and trend thinking. I find those inspiring too. With trends, I mean both colors and themes and deeper meanings, the wide-scale changes in the world, and innovations.
As a designer I follow trends through my lenses so to say, and filter out inspiration that fits my work and taste. That is how I wish people to act with their purchases too: Don't buy anything for the sake of buying something new or trendy, but to find the items that speak to you.
All the things that follow your aesthetics and values, are the ones that feel good in your home and wardrobe.